FÓLK Catalogue 2023

Stories of FÓLK


FÓLK in the Media

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Design Team

Ragna Sara Jónsdóttir

is the founder and creative director of FÓLK. After completing a BA in anthropology, she worked in print and broadcast media which earned her experience she wouldn’t trade for a million, but also a media prize for best articles on environmental issues. Ragna then completed an MSc. degree in international business administration at Copenhagen Business School. After graduation, she founded a consultancy with a focus on corporate social responsibility where her clients included the United Nations Development Program, Icelandic Ministry of Foreign Affairs and Islandsbanki. Jumping onto an unexpected opportunity, she became director of communications and later of responsibility at Iceland’s state-owned energy company, Landsvirkjun, before starting the brand FÓLK. Ragna has engaged in environmental and human rights issues, she has been the president of UN Women National Committee in Iceland and a board member at Festa´s Center for corporate social responsibility.

Ólína Rögnudóttir

is the designer of the Living Objects collection. Ólína is educated in the field of MultiMedia, Communication and Product design with a special focus on sustainability. Ólína received her BA Degree in Design and Business from KEA (Copenhagen School of Design & Technology) in 2016. In her work she explores where functionality meets aesthetics, through the interplay of simple shapes and natural materials. 

1 - FÓLK Reykjavik

Jón Helgi Hólmgeirsson

is an award winning designer. He is the designer of the Urban Nomad Wall Shelves, Console tables and the Upcycled Textile Table. Jón Helgi received his BA degree in Product Design from the Icelandic Academy of the Arts in 2012, followed by a Master’s degree in Interaction Design from Malmö University in 2015. Jón Helgi is the head designer at Genki Insturments and receiver of Iceland Design Awards 2019, he has furthermore worked on multiple design projects for clients such as IKEA, Studio Bility, Norður & Co and Hring eftir Hring. His designs have been showcased at various exhibitions such as Stockholm Furniture & Light Fair, Formland and DesignMeile Berlin. Jón Helgi has received awards such as the highly acclaimed Red Dot Award and had his work published in mediums such as Wired, Frame, and Inhabitat.

Theodóra Alfreðsdóttir

 is one of Iceland's top product designers today, based in London and Iceland. She holds a bachelor’s degree in product design from the Iceland Academy of the Arts and a master’s degree in Design Products from the Royal College of Art in London. Theodora’s work revolves around the narrative an object can inhabit and exploring ways of objectifying that narrative. She experiments with shapes and how her experiments with moulds can be prolonged into useful objects like lamps. Theodora is an adjunct in product design at Iceland University of the Arts and is an Associate Lecturer, Cass, London Metropolitan University. She is the designer of the Composition Light and the Upcycle Textile Lamp for FÓLK.

Ragna Ragnarsdóttir

is an Icelandic designer. Born and raised in Reykjavík, studied Industrial design in Paris and now operates her own studio in Reykjavík. Her work includes furniture, home product and sculptures. In her work, she explores the formal and technical potential of new manufacturing processes, resulting in surprising and imaginative objects. Working with materials that often are unfamiliar to the observer, she plays with using material in unconventional ways. By coloring and layering unnatural material in a special way, she has created her own graphical language of land-scapes, where each piece is unique. Her imaginative objects are filled with storytelling, whether responding to mythical rituals, a galaxy or the surrounding of nature.

Tinna Gunnarsdóttir

was born in Iceland in 1968. She gained her design education in England, Germany and Italy and has been running her design studio in Reykjavik since 1993. Her work has been widely ex-hibited internationally. Currently she is a professor at Iceland University of the Arts, Department of Design and Architecture. Through everyday objects and design research Tinna reflects on the environment whether it be domestic or the natural. She puts material and technology into unexpected circumstances generating a different perspective, an expanded experience - a twisted context. Her lifelong immersions in Icelandic landscapes contribute to her understand-ing of spatial awareness, formally expressed through material objects.tore.

Studio Flétta

Birta Rós Brynjólfsdóttir graduated from the Iceland University of the Arts with a BA in Product Design in 2016. After graduating, she went on an internship at Glithero, design studio in London. Birta is part of the Willow Project which has been exhibited at Dutch Design Week and at the exhibition Earth Matters at the Textiel Museum in Tilburg, the Netherlands. The Willow Project was published in Thames & Hudson’s book, Radical Matter: Rethinking Materials for a Sustainable Future and in Why Materials Matter: Responsible Design for a Better World.

Hrefna Sigurðardóttir graduated from the University of Iceland with a BSc in Industrial Engineer-ing in 2013 and with a BA in Product Design from the Iceland University of the Arts in 2017. She had previously studied ceramics at The Reykjavík School of Visual Arts. Hrefna was a part of the team behind The Traveling Embassy of Rockall, a platform to discuss and share ideas about societies of the future.

Together Birta and Hrefna join forces in the design studio Flétta. Flétta’s aspiration is to reuse and upcycle materials into unique handmade products that work as a basis for social commentary. Flétta received The Reykjavík Grapevine Design Award for Product of the Year in 2019 and for Product Line of the Year in 2020.

Gunnar Magnússon

Gunnar Magnússon is one of the big names of Icelandic design history and received the Honorary Awards at the Icelandic Design Award in 2021.

Gunnar's designs attracted a lot of attention abroad and he worked in collaboration with some of the leading Danish designers such as Børge Mogensen as well as achieving acknowledgements in international design competitions in the 60’s of the last century.

He returned with his family to Iceland in 1964, where he founded his own studio and worked for four decades on numerous projects for families and companies, among others for the Parliament of Iceland, Banks and Universities.