At FÓLK we work with different designers to reach our goals. Jón Helgi Hólmgeirsson is our first collaborator. He is the designer of the Nomad Shelf, Nomad accessories and the Urban Nomad Collection. Jón Helgi received his BA degree in Product Design from the Icelandic Academy of the Arts in 2012, followed by a Master’s degree in Interaction Design from Malmö University in 2015. Jón Helgi has since worked on multiple design projects for clients such as IKEA, Studio Bility, Norður & Co and Hring eftir Hring. His designs have been showcased at various exhibitions such as Stockholm Furniture & Light Fair, Formland and DesignMeile Berlin. Jón Helgi works as well with the multidisciplinary creative studio Børk, as well as being chief of design at the music technology company Genki Instruments. Jón Helgi has received awards such as the highly acclaimed Red Dot Award and had his work published in mediums such as Wired, Frame, and Inhabitat.


Elfur Hildisif Hermannsdóttir is a photographer working with FÓLK. After completing a BA degree in art history and philosophy she worked in communication and museum education at an art museum for a number of years as well as doing freelance work for artists. In 2014 she went on to study photography at the Reykjavík Technical College, graduating in 2016. She currently works freelance as a photographer as well as working on her own projects and is headed for further studies in fine art photography in the fall of 2017.


Ragna Sara Jónsdóttir is the founder of FÓLK. After completing a BA in anthropology, she worked in print and broadcast media which earned her experience she wouldn’t trade for a million, but also a media prize for best articles on environmental issues. Ragna then completed an MSc. degree in international business administration at Copenhagen Business School. After graduation, she founded a consultancy with a focus on corporate social responsibility where her clients included the United Nations Development Program, Icelandic Ministry of Foreign Affairs and Islandsbanki. Jumping onto an unexpected opportunity, she became director of communications and later of responsibility at Iceland’s state-owned energy company, Landsvirkjun, before starting the brand FÓLK. Ragna has engaged in environmental and human rights issues, she has been the president of UN Women National Committee in Iceland and a board member at Festa´s Center for corporate social responsibility.


Our second collaborator is the designer Ólína Rögnudóttir. She is the designer of the Living Objects collection. Ólína is educated in the field of MultiMedia, Communication and Product design with a special focus on sustainability. Ólína received her BA Degree in Design and Business from KEA (Copenhagen School of Design & Technology) in 2016. In her work she explores where functionality meets aesthetics, through the interplay of simple shapes and natural materials.