Elfur Hildisif Hermannsdóttir is a photographer working with FÓLK. After completing a BA degree in art history and philosophy she worked in communication and museum education at an art museum for a number of years as well as doing freelance work for artists. In 2014 she went on to study photography at the Reykjavík Technical College, graduating in 2016. She currently works freelance as a photographer as well as working on her own projects and is headed for further studies in fine art photography in the fall of 2017.
Ragna Sara Jónsdóttir is the founder of FÓLK. After completing a BA in anthropology, she worked in print and broadcast media which earned her experience she wouldn’t trade for a million, but also a media prize for best articles on environmental issues. Ragna then completed a MSc. degree in international business administration at Copenhagen Business School. After graduation, she founded a consultancy with a focus on corporate social responsibility where her clients included the United Nations Development Program, Icelandic Ministry of Foreign Affairs and Islandsbanki. Jumping onto an unexpected opportunity, she became director of communications and later of responsibility at Iceland’s state owned energy company, Landsvirkjun, before starting the brand FÓLK. Ragna has engaged in environmental and human rights issues, she has been the president of UN Women National Committee in Iceland and a board member at Festa´s Center for corporate social responsibility.