At FÓLK we work with different designers to reach our goals. Jón Helgi Hólmgeirsson is our first collaborator. He is the designer of the Nomad Shelf, Nomad accessories and the Urban Nomad Collection. Jón Helgi received his BA degree in Product Design from the Icelandic Academy of the Arts in 2012, followed by a Master’s degree in Interaction Design from Malmö University in 2015. Jón Helgi has since worked on multiple design projects for clients such as IKEA, Studio Bility, Norður & Co and Hring eftir Hring. His designs have been showcased at various exhibitions such as Stockholm Furniture & Light Fair, Formland and DesignMeile Berlin. Jón Helgi works as well with the multidisciplinary creative studio Børk, as well as being chief of design at the music technology company Genki Instruments. Jón Helgi has received awards such as the highly acclaimed Red Dot Award and had his work published in mediums such as Wired, Frame, and Inhabitat. 

Ragna Sara Jónsdóttir is the founder of FÓLK. After completing a BA in anthropology, she worked in print and broadcast media which earned her experience she wouldn’t trade for a million, but also a media prize for best articles on environmental issues. Ragna then completed an MSc. degree in international business administration at Copenhagen Business School. After graduation, she founded a consultancy with a focus on corporate social responsibility where her clients included the United Nations Development Program, Icelandic Ministry of Foreign Affairs and Islandsbanki. Jumping onto an unexpected opportunity, she became director of communications and later of responsibility at Iceland’s state-owned energy company, Landsvirkjun, before starting the brand FÓLK. Ragna has engaged in environmental and human rights issues, she has been the president of UN Women National Committee in Iceland and a board member at Festa´s Center for corporate social responsibility.

Our second collaborator is the designer Ólína Rögnudóttir. She is the designer of the Living Objects collection. Ólína is educated in the field of MultiMedia, Communication and Product design with a special focus on sustainability. Ólína received her BA Degree in Design and Business from KEA (Copenhagen School of Design & Technology) in 2016. In her work she explores where functionality meets aesthetics, through the interplay of simple shapes and natural materials.


Theodóra Alfreðsdóttir is an Icelandic product designer based in London. She holds a bachelor’s degree in product design from the Iceland Academy of the Arts and a master’s degree in Design Products from the Royal College of Art in London. Theodora’s work revolves around the narrative an object can inhabit and exploring ways of objectifying that narrative. Here, she experiments with shapes and how her experiments with moulds can be prolonged into useful objects like lamps. In this exhibition she works with Icelandic stone, aluminium and upcycled textiles.