In a world of constrained resources and space FÓLK in collaboration with Jón Helgi Hólmgeirsson decided to create a minimalistic yet highly functional product that can be used in a variety of ways, focusing on generations that are on the move.
Jón Helgi Hólmgeirsson is an award winning designer. He is the designer of the Urban Nomad Wall Shelves, Console tables and the Upcycled Textile Table. Jón Helgi received his BA degree in Product Design from the Icelandic Academy of the Arts in 2012, followed by a Master’s degree in Interaction Design from Malmö University in 2015.
Jón Helgi is the head designer at Genki Insturments and receiver of Iceland Design Awards 2019, he has furthermore worked on multiple design projects for clients such as IKEA, Studio Bility, Norður & Co and Hring eftir Hring.
His designs have been showcased at various exhibitions such as Stockholm Furniture & Light Fair, Formland and DesignMeile Berlin. Jón Helgi has received awards such as the highly acclaimed Red Dot Award and had his work published in mediums such as Wired, Frame, and Inhabitat.
The Urban Nomad is designed to fit a flexible home. It is multi-functional and designed for hanging with specially designed poles and hooks for added functionality.
The shelf can be used in any room of the home; the kitchen, the hallway, the the children’s room or the living room. The shelf can carry up to 40 kg even though no glue or screws hold the product together.
Made from FSC certified solid ash and recycled steel brackets.
To lengthen the product's lifetime, it is easy to sand the wood and steel at home, to get rid of spots and scratches.
The materials are fully recyclable when the product's lifetime is over.
Built on the same methodology as the wall shelves, The Urban Nomad Console Table comes in two sizes and colour variations.
It is strong and easy to assemble so hopefully it will be handed down from generation to generation, but if not, it is fully recyclable and therefore contributing to a more circular economy.
Both the shelves and the console are designed to last. Easy assembly and disassembly, flexible function and minimal look make this product a must have for every sustainably minded design lover.
Our hope is that the Urban Nomad will be handed down from generation to generation, but if not, it is fully recyclable and therefore contributing to a more circular economy.
At FÓLK we strive to limit and reduce the environmental footprint of our products and we also want to encourage sustainable living through the use of our products.
One of the methods we use is measuring the CO2 footprint of our products. According to the EU, 80% of a product‘s environmental impacts are decided in the design phase.
FÓLK’s principles help decrease the environmental footprint. Typically, the largest contributors of impacts are:
FÓLK used Målbar screening tool version 2.9608 single indicator for Carbon Footprint analysis in the design and production development. Example of results are as follows for the last batch produced:
Urban Nomad Shelf Medium White-Gold: 16kg
Urban Nomad Console Table Medium Black-Black: 43kg
42 x 24 x 2 cm
68 x 24 x 2 cm
94 x 24 x 2 cm
Weight: 2,4kg - 3,5kg - 4,3kg
68 x 27 x 84 cm
94 x 27 x 84 cm
Weight: 7,5kg - 9,1kg