With rising concerns for climate impact and the effects our consumption is causing, a rapidly growing part of consumers all over the world, regardless of industry call for products that are
MORE SUSTAINABLE, MORE CIRCULAR and CARBON NEUTRAL.
Essentially, they want products that are GOOD FOR THE PLANET.
We´ve seen fast moving industries being toppled creating new upstarts and billion dollar companies. As an example in fashion we can look at Patagonia or Veja and in food, companies such as Oatly and Impossible Foods.
While working as a CSR advisor for the UN and large companies I visioned the drastic actions needed to be taken by key industries to reverse and change many of the old processes and products we've put in place on the planet. I felt that I needed to take action and start being a part of the solution for a better world.
Ragna Sara Jónsdóttir, Founder and Creative Director of FÓLK Reykjavik
Incumbents of a massive worldwide industry move slowly as changing legacy processes is very expensive.
80% of a product's environmental impact is decided in the design phase increasing the importance of new products for transition from legacy
A product's lifecycle in the industry is much longer than in food or fashion.
Brands that can prove their products are carbon neutral have a competitive advantage in the industry. Production knowledge of CO2 low or free products will increasingly become a competitive advantage.
Change from legacy will be led by entrepreneurship, innovation and design thinking that are central to FÓLK’s strategy.
The market is projected to reach $66.7B in 2030 by this time the fastest moving incumbents aim to be carbon neutral. As an example, IKEA estimates that they need 9 years and a €600 M investment to be able to reach a circular and sustainable supply chain.
FÓLK will introduce carbon neutrality for all products in Q1 2022!
By having built the whole supply chain from the ground-up looking at sustainability and circularity FÓLK has built a truly scalable, future proof design platform for good.The careful work that has gone into sourcing partners at the production level to building a world class brand and engaging with highly esteemed agents can now enable tremendous growth in the coming years.
Today, the agenda for the future of furniture design is being set by fast growing Nordic ventures leading the change to a more sustainable future for the industry. Having accumulated extensive knowledge and experience around circular product development FÓLK is among the front runners and is looking to lead the change globally.
The investment community seems to be starting to see the potential as for example shown by the recent investment of the growth fund Nordic Alpha Partners in Danish Mater Design, with the aim of ten folding the turnover in next seven years. Source: Møbelproducent lander tocifret millioninvestering og sigter mod international ekspansion - Wood Supply DK (wood-supply.dk)
At FÓLK we believe that partnerships up and down the value chain will make the transformative change needed in the supply of sustainable, circular and CO2 low products. We have already formed partnerships that have the possibility to change how we make home goods and furniture.
We are looking for funds, angels and strategic investors to join our capital round. Funds raised will be used to scale the brand internationally over the next 24 months.
Our main focus will be on increasing the number of agents and resellers as well as broadening the portfolio of products and delivering on our brand promise.
If you're interested to know more contact: firstname.lastname@example.org
To see the selection of products FÓLK has already developed, take a look at our recent Circular Design Catalogue featuring new products and our 2021 Product Catalogue: